“Mansized” Kleenex are History as Feminists Ruin Our World Once Again


If you regularly get irritated at what feminists and political correctness is doing to the United States, you can at least take some small measure of comfort in knowing that we’re not alone. Our friends across the Pond are dealing with the same nonsense, and advertisers and manufacturers are just as willing to drop everything on a dime to satisfy a minority of loud, screechy voices.

Such is the case in the UK this week, where Kleenex is closing the curtains on its most popular product: An extra-large version of the tissue that’s been branded “Mansize” for more than sixty years. You probably don’t need to guess why that’s a problem in our sensitive, gender neutral era.

The UK Telegraph spoke to Sam Smethers of feminist campaign organization the Fawcett Society, who was pleased to see Kleenex parent company Kimberly-Clark make the transition.

“Rebranding mansized tissues is not to be sneezed at,” said Smethers. “Removing sexist branding such as this is just sensible 21st century marketing. But we still have a long way to go before using lazy stereotypes to sell products is a thing of the past.”

Yes, because men being generally larger and stronger than women is just SO 1950s, right?

In a tweet describing something that definitely, actually happened, a woman named Lisa Hancox describes her son’s feminist awakening.

“Hi Kleenex_UK,” she wrote. “My 4yo son asked me what was written here. Then he asked, why are they called mansize? Can girls, boys & mummies use them? I said: I don’t know & yes of course. He suggests you should call them ‘very large tissues’. It is 2018.”

We can only assume she included the date at the end to make sure that her tweet included at least one true thing.

Kleenex will now brand the tissues “Extra Large,” which will be fine until the Obesity Coalition of the United Kingdom decides they feel oppressed by that moniker.

“Kimberly-Clark in no way suggests that being both soft and strong is an exclusively masculine trait, nor do we believe that the Mansize branding suggests or endorses gender inequality,” the company said in a statement. “Our Mansize tissues remain one of our most popular products, with 3.4 million people buying these tissues every year. Nevertheless, as we remain committed to developing the best possible products for our consumers and take any feedback extremely seriously, we decided to renovate our current product and update the product subbrand as Kleenex Extra Large.”

Yes, but can simply changing the name really undo the deep, emotional scarring endured by millions of British women over the past sixty years? We think not.


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