Racism Cured As Products Featuring Black People Removed From Shelves


As we saw with the butter brand Land O’ Lakes, the best way to make sure we aren’t engaging in racism at the grocery store is to remove representations of minority groups when they appear on our favorite products. When Native Americans (or, at least, guilty white social justice warriors who spoke on behalf of Native Americans) complained about the lady on the cover of the butter boxes, the corporate heads in charge were quick to respond. Not by updating the image to that of a modern Native American – Elizabeth Warren, perhaps – but by removing the image altogether. Racism status: Solved.

How can this be true in the same era where we constantly hear that “representation” matters in Hollywood?

Well, diving too deeply into the twisted logic of WokeWorld is a mistake. Suffice to say, what matters now is that our beloved American corporate institutions are turning their pancakes and easy-cook rice products into a force for racial good. And if you have questions about how getting rid of drawings of black people actually furthers the cause of racial equality in America…well, you can just rest assured that you’re simply too “privileged” to know what you’re talking about. Read some Robin DiAngelo and some Ibrahim X. Kendi, and educate yourself!

“Quaker Oats is retiring the more than 130-year-old Aunt Jemima brand and logo, acknowledging its origins are based on a racial stereotype,” reported CNN on Wednesday.

“As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations,” a spokesman for the company said in a statement.

Right. But if Aunt Jemima is a racial stereotype, what about Uncle—


“Racism has no place in society,” said the company behind Uncle Ben’s rice. “We stand in solidarity with the Black community, our Associates and our partners in the fight for social justice. We know to make the systemic change needed, it’s going to take a collective effort from all of us — individuals, communities and organizations of all sizes around the world.”

How does a dignified picture of a black man in a tuxedo contribute to negative stereotypes of African-Americans? Are we to understand that images of Aunt Jemima and Uncle Ben have something to do with police brutality against blacks? What kind of cultural progress is made by removing benign pictures of black people from some of the most popular products in the grocery store?

Are these black characters less representative of black America than Michael Brown and George Floyd?

Is it more dignified to serve pancakes or to burn down a Target?

Just asking. Unfortunately, it seems that there is a complete moratorium on difficult questions during Moral Panic 2020, so we won’t hold our breath for answers.

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